Pizza Patrón® rolls out La Choriquezo
Successful market tests prompt Nation’s #1 Latino pizza brand to offer new LTO
DALLAS – August 30, 2012 – Having concluded successful market testing, Pizza Patrón announced today that it will roll out its new La Choriquezo pizza for a limited time only.
Based on a well-known traditional appetizer from Latin American countries, La Choriquezo pizza is a one-of-a-kind product customers can only find at Pizza Patrón. The recipe includes real mozzarella cheese, smoky chorizo sausage, fresh-sliced onions on a base of Pizza Patrón’s original spicy ranch sauce. Every La Choriquezo pizza comes with a free side of jalapeños.
“Our La Choriquezo pizza was very successful in our market tests,” said Andrew Gamm, Pizza Patrón brand director. “We saw traffic increase as much as 15% in our test stores in response to the product.”
The La Choriquezo will be offered in all Pizza Patrón locations nationwide from September 1st to December 31, 2012 at $7.99 for a large pie. Pizza Patrón is well known for its Hispanic customer focus, and the brand plans to add more Latin flavor options to its future menu mix through toppings and unique limited time product offers, Gamm says.
“As the leading Latino pizza brand, our customers want and expect to find authentic Mexican and Latin American flavors here that they cannot get at traditional pizza outlets,” said Gamm. “Unique Latin recipes are among the things we do best and it keeps our customers coming back with frequency.”
About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the nation’s premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.
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