In 1986, shortly after opening as “Pizza Pizza,” the company developed a reputation with the local community as a place where Spanish language and Mexican culture were not a barrier. The name was soon changed to Pizza Patrón to better reflect the brand’s unique focus.
In 2003, a new brand identity, store design and slogan “Más Pizza.Menos Dinero.®” were created to support the business of franchising the concept nationally. The new look represented the brand’s Mexican roots and Created a distinctive and memorable environment for customers.
Our restaurants are more vibrant than ever and feature our widely recognized trademarks like Pizza Por Pesos® and Pizza Por Favor®. We remain dedicated to bringing our unique experience to life with every pizza made, and in every community we serve.
Pizza por Pesos®
In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. The company gained over 500 million media impressions in the U.S. alone valued at more than $35 million.
Pizza por Favor®
In 2012, the company’s PIZZA POR FAVOR® promotion gave free pizzas to anyone who ordered in Spanish sparking international news coverage and lively debate throughout the U.S. The company received over 10 million media impressions and gave away more than 80,000 pizzas at its 97 locations.
Pizza Patrón fired up taste buds and global conversation with its 2014 limited-time offer, La Ch!#gona – a jalapeño-infused pepperoni pizza topped with fresh-diced jalapeños. Many media outlets refused to air the name uncensored which resulted in national news coverage. “La Chingona” is an example of a broadly used colloquial term that translates to “awesome” or “badass” in English. The product shattered all-time sales records, making it the most successful LTO in the company’s history. The La Ch!#gona campaign won numerous awards including Best PR Campaign from the 2014 U.S. Hispanic Idea Awards.