Pizza Patrón Names Weitzman Group as Exclusive Agent

posted on June 18th 2014 /

DALLAS  — June 18, 2014 – The Weitzman Group, the leading retail real estate brokerage firm in Texas, has been selected by Pizza Patrón to be an exclusive partner in site location and tenant representation.

Weitzman will play an integral part in Pizza Patron’s expansion strategy providing customized real estate solutions tailored to meet the very distinct needs of the Mexican-focused brand.

For twenty-eight years, Pizza Patrón has been a leader in targeting the Hispanic demographic, now the largest ethnic minority in the U.S.  The Hispanic population grew 43 percent in the decade between 2000 and 2010 and is now 17 percent of the population, as reported by market research firm, The NPD Group.

“We partnered with Weitzman to help us in our growth because of Alberto Rocha’s leadership and experience in retail leasing and tenant representation in Hispanic retail markets,” said Andrew Gamm, Pizza Patrón brand director.  “Also, Weitzman has sophisticated data, processes and analytical tools to help us model and define the most successful site profile for our business.”

Fluent in Spanish and French, Rocha directs redevelopments in diversity-intensive markets and is pioneering out-of-country landlord representation, tenant representation and investments as a component of The Weitzman Group’s general brokerage activities. Rocha’s background in management consulting enables him to contribute extensively to Hispanic-markets initiatives for the International Council of Shopping Centers (ICSC), where he is often featured as an expert in retail market economics.

“We’re excited to represent a concept that offers great quality and a strong value proposition and generates high traffic and customer loyalty. We feel that Pizza Patron’s new initiative will set the benchmark for Hispanic branding, as new retailers discover the untapped potential of underserviced Hispanic markets,” said Alberto Rocha, vice president of underserved markets with the Investment Properties Division of The Weitzman Group.

About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer.  From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.”  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

Website – www.pizzapatron.com

Facebook – http://www.facebook.com/pizzapatron

Twitter – http://www.twitter.com/pizzapatron

Pizza Patrón Introduces Pepperoni Mexicano

posted on June 5th 2014 /

Pizza chain puts savory new spin on a traditional industry staple

DALLAS  — June 05, 2014 – Pizza Patrón is bringing spice and a touch of Mexico to classic pepperoni this summer with the introduction of Pepperoni Mexicano.  The savory new Pepperoni Mexicano is rich with flavor and is made from beef, pork and a proprietary blend of spices and is infused with a hint of jalapeño.

Developed exclusively for Pizza Patrón by Tyson Foods, Pepperoni Mexicano was created for adventurous Pizza Patrón customers who want to experience an intensified version of the most popular pizza topping of all-time – pepperoni.

Customers will also have the option of ordering any recipe that contains regular pepperoni and replacing it with Pepperoni Mexicano for free — this includes the company’s Favoritas del Patrón line of specialty pies.  Additionally, guests can create custom pizzas using the premium Pepperoni Mexicano for the same price as regular pepperoni, while supplies last.

“Pepperoni pizzas have always been the number one seller, and our new Pepperoni Mexicano keeps what customers love about traditional pepperoni and cranks the flavor up a few notches,” said Andrew Gamm, brand director for Pizza Patrón.  “We continue to build on our commitment of bringing customers high-quality ingredients and unique, Mexican-inspired tastes for less money than any of our competitors.”
Large Pepperoni Mexicano pies will be featured as “Lista” (translated as now ready) at select locations.
Pepperoni Mexicano is available at participating Pizza Patrón’s for a limited time.  Pricing may vary.

About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer.  From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.”  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

Website – www.pizzapatron.com

Facebook – http://www.facebook.com/pizzapatron

Twitter – http://www.twitter.com/pizzapatron

Customers Score Hat-Trick with Pizza Patrón “Any 3″ Promo

posted on June 2nd 2014 /

For a limited time, customers can get any 3 large pizzas for $6.99 each

DALLAS  — June 2, 2014 – With the 2014 fútbol season getting ready to heat up in Brazil, Pizza Patrón has created a pizza combo perfect for fútbol game-watching parties and events with family and friends.  From June 1 to July 31, Pizza Patron’s “Any 3 for $6.99 each” offer will be available with no coupon required.

The campaign, supported by out-of-home advertising and Spanish radio spots in select markets, will allow Pizza Patrón fans to pick any three large pizzas they want for just $6.99 each.  Customers can choose from more than a dozen topping options, as well as Pizza Patrón’s classic marinara or creamy Alfredo sauce bases.  The entire line of Pizza Patrón’s Favoritas del Patrón specialty pizzas, such as La Patrona and La Hawaiana, are also included in the deal.

“Our customers are huge fans of the big soccer games taking place this summer in Brazil,” said Andrew Gamm, brand director for Pizza Patrón.  “We want Pizza Patrón to be a “must have” part of the fútbol-watching experience, so we created a perfect game-day offer that’s hard to pass up.”

As a bonus, starting on June 1, in preparation for this Summer’s big soccer games, Pizza Patrón will be distributing free game schedule posters that contain valuable coupons and also feature the ‘Score a Free Pepsi® Glass’ offer.  Customers that add a 2-liter Pepsi® product to their ‘Any 3 for $6.99′ combo will receive a collectable glass featuring one of six all-star soccer players.  Glasses feature likenesses of Lionel Messi, Sergio Ramos, Oribe Peralta, Sergio Agüero, Clint Dempsey and David Luiz.

About Pizza Patrón

Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer.  From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.”  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

Website – www.pizzapatron.com

Facebook – http://www.facebook.com/pizzapatron

Twitter – http://www.twitter.com/pizzapatron