New stores, Hispanic campaigns to drive Pizza Patrón in 2012

posted on February 15th 2012 /

Nation’s #1 Latino pizza brand reboots franchise development

DALLAS – February 15, 2012 – Pizza Patrón announced today that it will be rebooting its franchising push in 2012 targeting strategic new markets and adding more stores in existing ones. The company will continue to hold fast to its core philosophy of growth through franchise distribution.

The company’s goal is to open 50 new stores within the next two years, reaching a pace of one store opening per week by the end of 2014. Responsible for the goal, Victor Vazquez, the company’s franchising and business development manager, has been tasked with ramping up exposure and store development in 2012 in underpenetrated Hispanic markets in which the company already has a footprint.

“We are excited about our prospects for growth in 2012,” said Vazquez. “Our marketing team has three groundbreaking Hispanic campaigns planned this year that we believe will energize the brand and spark new interest in the franchise opportunities we have available in prime Hispanic markets throughout the U.S.”

Pizza Patron is a 100-unit chain, currently operating in California, Nevada, Arizona, Colorado, Texas, Georgia and Florida. Vazquez plans to continue focusing on markets where the brand has an established presence and on penetrating untapped major Hispanic markets like Chicago. He says there are prime territories available in key growth markets including Texas; California; Denver, CO; Las Vegas, NV; Miami, FL; Arizona and Atlanta, GA.

For franchisees, Pizza Patrón seeks well-capitalized investors and veteran multi-unit operators with the desire to build-out key Hispanic DMA’s with the nation’s top Latino pizza brand, targeting the youngest and fastest growing segment of our population.

A typical Pizza Patrón is a carry-out location with a footprint of about 1,200 square feet. Pizza Patrón also has branded restaurant models for any real estate option including inline drive-thru, dine-in or carry-out models as well as non-traditional sites like airports and campuses. The company has also developed its QSP™ (Quick Service Pizza) model that is a standalone location with an interactive drive-thru menu. Other models include one designed for concessions and the brand’s Rapidito™ concept created for mall/airport sites.

Pizza Patrón units will require an all-in investment of $199,300 to $464,000 per store with a franchise fee of $20,000.

About Pizza Patrón

Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention when it decided to accept Mexican Pesos at all of its restaurants, gaining over 500 million media impressions in the U.S. alone. Today, Pizza Patrón is the nation’s premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

Website – www.pizzapatron.com

Facebook – http://www.facebook.com/pizzapatron

Twitter – http://www.twitter.com/pizzapatron

Contact:
Sandy Bell
Phone 972-934-2850 x106
Fax 972-934-2870
sandybell@sbellinc.com

Pizza Patrón returns to Pizza por Pesos® roots in 2012

posted on February 1st 2012 /

Chain looks to energize brand with three new Hispanic campaigns
DALLAS – February 1, 2012 – Five years after weathering the media firestorm that erupted when Pizza Patrón advertised its Pizza por Pesos® promotion, the company announced today that it is planning three new campaigns for 2012 designed to celebrate the brand’s Latino roots.

In January 2007, Pizza Patrón launched Pizza por Pesos® announcing that it would accept Mexican pesos at all of its U.S. locations. When company executives received threats over the program, Pizza Patrón was catapulted into the international news spotlight. Today, every Pizza Patrón location across the U.S. continues to gladly accept Mexican pesos (bills only) as a method of payment.

“In 2007, when we began accepting Mexican pesos at our restaurants, it admittedly generated a lot of negative feedback,” said Andrew Gamm, brand director for Pizza Patrón. “But, in the end we received a preponderance of positive support from our customers, the American people, and business advocates from around the world.

This year, Pizza Patrón will roll out three new campaigns that will reinforce the brand’s commitment to its Hispanic roots and honor the positive force of change immigrants bring to communities throughout America. The first campaign is slated for late April and will celebrate the language that unifies most Hispanics. The second campaign, scheduled for a July 4th launch, will honor the history of American immigration. The final campaign in October will promote community action and will feature Mexican pesos, putting a Latin twist on the company’s annual fundraising efforts for St. Jude Children’s Research Hospital.

“Five years after Pizza por Pesos® our brand focus remains laser sharp,” said Gamm. “With these new campaigns, we want to send a message to our core customers that we are here for them, and we are here to stay.”

Pizza Patrón is headquartered in Dallas and celebrated the opening of its 100th restaurant in 2011 with locations in seven states and 85 more under development. Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country.

About Pizza Patrón

Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention when it decided to accept Mexican Pesos at all of its restaurants, gaining over 500 million media impressions in the U.S. alone. Today, Pizza Patrón is the nation’s premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

Website – www.pizzapatron.com

Facebook – http://www.facebook.com/pizzapatron

Twitter – http://www.twitter.com/pizzapatron