Pizza Patrón® rolls out new POLLITO CHICKEN™ offering

posted on January 30th 2012 /

Product branded with traditional children’s song inspires nostalgia and activity

DALLAS  — January 30, 2012 – This month Pizza Patrón launches its new POLLITO CHICKEN™, breaded premium chicken tenders of 100 percent breast meat. The company expects to strike a chord with its core audience of foreign-born Hispanics with the new menu item, named after a famous traditional children’s song used in many Latin American countries to teach English.

As part of the promotion, the company developed floor graphics for each restaurant lobby.  The art is positioned in a conventional ‘hopscotch’ format and contains the most famous lines from the ‘Pollito Chicken’ song.  Many customers hum or sing the jingle while their kids cavort with the floor graphics.

“Our research has shown us that Pizza Patrón consumers recognize us for our unique Latin branding and flavors and want to see more of these options from us,” said Andrew Gamm, Pizza Patrón Brand Director. “It’s a real win for us when we are able to go deeper than product and price and connect with the hearts of our customers.”

Served ten pieces to an order, along with carrot sticks and a choice of Ranch or spicy Ranch dipping sauce, the new POLLITO CHICKEN™ offering is value priced at only $4.99 every day.

Pizza Patrón is headquartered in Dallas with 104 locations in 8 states and more than 80 under development.  Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country.

 

About Pizza Patrón

Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer.  From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.”  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the nation’s premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

 

Website – www.pizzapatron.com

Facebook – http://www.facebook.com/pizzapatron

Twitter – http://www.twitter.com/pizzapatron

Pizza Patrón introduces the Super Wing & Pizza Party Paqs

posted on January 25th 2012 /

Just in time for the big game, Pizza Patrón reminds it is one stop shop for wings and pizza

DALLAS – Jaunuary 25, 2012 – Pizza Patrón announced today four exciting new party paquetazos (combos) that each includes chicken wings and pizza, just in time for those planning events and parties for the big game.

“Over the years, we have discovered that our customers oftentimes make two trips for their parties or gamewatching events – one for pizza and the other for wings ,” said Andrew Gamm, brand director for Pizza Patrón. “This promotion is designed to remind customers that we have fantastic wings, and that Pizza Patrón is the onestop shop for wings AND pizza for their next party.”

Party Paquetazo 1 includes 30 wings, two 5-piece orders of QuesoStix, two large pepperoni pizzas, and 3 dips for $34.99.

Party Paquetazo 2 includes 45 wings, two 5-piece orders of QuesoStix, two large pepperoni pizzas, and 4 dips for $44.99.

Party Paquetazo 3 includes 60 wings, four 5-piece orders of QuesoStix, four large pepperoni pizzas, and 6 dips for $64.99.

Party Paquetazo 4 includes 90 wings, four 5-piece orders of QuesoStix, four large pepperoni pizzas, and 8 dips for $84.99.

“Even though we are rolling this out to coincide with the big game, we plan to continue offering these party paqs throughout the year,” said Gamm. “Pizza Patrón has always stood for great value propositions, and our four new party paqs offer customers tasty and convenient party solutions in attractive, low-priced packages.

Pizza Patrón is headquartered in Dallas and celebrated the opening of its 100th restaurant in 2011 with locations in seven states and 85 more under development. Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country.

About Pizza Patrón

Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention when it decided to accept Mexican Pesos at all of its restaurants, gaining over 500 million media impressions in the U.S. alone. Today, Pizza Patrón is the nation’s premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

Website – www.pizzapatron.com

Facebook – http://www.facebook.com/pizzapatron

Twitter – http://www.twitter.com/pizzapatron

Contact:
Sandy Bell
Phone 972-934-2850 x106
Fax 972-934-2870
sandybell@sbellinc.com