Pizza Patrón thinks inside the box for new promotion test

posted on October 27th 2010 /

Nation’s #1 Latin Pizza Brand gives unprecedented value with $10 PAQUETAZO™

DALLAS – October 27, 2010 – Pizza Patrón, the nation’s number one Latin pizza brand, is thinking inside, outside and all around the box for a new way to steal market share. Currently, they are testing a $10 PAQUETAZO™ promotion in three markets that offers unprecedented value and is packaged in their new, portable ‘walking ad’ box that’s unlike any other.

The Spanish word PAQUETAZO means ‘a great packaged deal’ referring to two or more items that are bundled and offered at a fantastic price. The full-color $10 PAQUETAZO box is bigger than your typical pizza box because it contains two medium pizzas (in boxes), a 5-piece order of BreadStix™ and marinara dipping sauce. The $10 PAQUETAZO also comes with a 2-liter of Pepsi.

“This box design is completely new to the pizza industry,” said Andrew Gamm, brand director of Pizza Patrón. “It was created with two objectives in mind. First, each panel of the box was designed using outdoor advertising principles to literally work as a mobile billboard promoting the offer.  Second, the box serves as a convenient and portable way for customers to transport the multiple food items from the store to their destination. When you measure the value of our $10 PAQUETAZO against any other $10 food offer being advertised, there is no comparison.”

After the three-market test, Pizza Patrón hopes to roll out the special nationwide, promoting it through various media ads in different markets.  The marketing plan also includes a six-foot tall inflatable replica of the box that will be used on busy traffic corridors in some cities.

“We’ve always been known for extremely good every-day values, but the $10 PAQUETAZO really stands out as a clear and memorable product offering that perfectly illustrates our commitment to provide the best food values in our industry,” said Gamm.

 

About Pizza Patrón

Pizza Patrón, America’s #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company’s medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.

 

Website – www.pizzapatron.com

Facebook – http://www.facebook.com/pizzapatron

Twitter – http://www.twitter.com/pizzapatron

MySpace – http://www.myspace.com/mypizzapatron

YouTube – http://www.youtube.com/user/pizzapatroncorp

Pizza Patrón launches frozen pizza line

posted on October 20th 2010 /

Nation’s #1 Latin Pizza Brand enters consumer packaged goods category

DALLAS – October 20, 2010 – Pizza Patrón, the nation’s number one Latin pizza brand, announced today that it is launching a new line of frozen pizzas as part of its multichannel growth strategy that now includes brand extensions through consumer packaged goods channels.  This marks the first time in the company’s history that Pizza Patrón products will be available outside Pizza Patrón retail locations.

Pizza Patrón frozen pizzas come in six popular varieties — Pepperoni, Cheese, Meat Trío, Mexicana, Patrona and Hawaiana – and will be in grocers’ frozen cases as early as October.  Pizza Patrón frozen pizzas will be available in various grocery and convenience stores in Texas with plans to expand into other U.S. markets in 2011.

“The pizza restaurants will always be our core business,” said Andrew Gamm, brand director for Pizza Patrón. “But, in order for our brand to be successful in today’s ultra-competitive marketplace, we understand that we have to explore opportunities outside our retail stores to build brand awareness where our customers shop and live.”

Pizza Patron’s line of frozen pizzas introduces a new ‘classic crust’ style pizza from the chain, but still features the original Pizza Patrón flavor profiles that customers have loved for more than 24 years.  The frozen pizzas are made with high-quality ingredients and the chain’s proprietary blend of spices and crushed Roma tomato sauce, giving consumers another convenient way to enjoy Pizza Patrón at home.  This latest innovative product launch is part of Pizza Patron’s overall business strategy to grow the brand to a national presence within the next seven years, says Gamm.

“The frozen pizza business has been around for many years, but we think this extension of our brand will attract Hispanics who are not currently frozen pizza eaters to try this food category.  It’s also a great-tasting and affordable new option for general market frozen pizza aficionados,” said Guillermo Estrada, president of Pizza Patrón.

The Dallas-based pizza chain recently opened its 100th retail location and plans to continue focusing on expanding its retail footprint in new markets through franchising.

 

About Pizza Patrón

Pizza Patrón, America’s #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company’s medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.

 

Website – www.pizzapatron.com

Facebook – http://www.facebook.com/pizzapatron

Twitter – http://www.twitter.com/pizzapatron

MySpace – http://www.myspace.com/mypizzapatron

YouTube – http://www.youtube.com/user/pizzapatroncorp

Pizza Patrón to raise money for St. Jude Children’s Research Hospital

posted on October 13th 2010 /

No child is ever turned away for medical treatment due to lack of ability to pay

DALLAS – October 13, 2010 – For the entire month of October, Pizza Patron will be raising funds in all its stores for the St. Jude Children’s Research Hospital.

Pizza Patron stores have St. Jude posters and counter top displays up that explain how and why to donate. St. Jude is a pediatric treatment and research facility in Memphis, Tennessee which treats children with cancer and other catastrophic diseases. Founded by entertainer Danny Thomas on the premise that “no child should die in the dawn of life”, the hospital is well-known for being the only pediatric cancer center in the country that won’t charge parents for any treatments not covered by their insurance plan. No child is ever turned away from St. Jude’s because of his or her family’s inability to pay.

“We were really amazed by the professionalism and support shown by St. Jude’s team — they visited every Pizza Patrón across the country personally and provided training to our team members,” said Andrew Gamm, brand director for Pizza Patrón. “The response from our employees has been overwhelmingly positive, everyone is very excited to play a part in helping this amazing charity.”

Gamm explained that donations of any size can be given and the donation will be indicated on the receipt in a separate line item. One-hundred percent of the money raised will go to St. Jude’s.

In 2010, St. Jude Children’s Research Hospital was named the number one children’s cancer hospital in United States by U.S. News & World Report. Discoveries at St. Jude have changed how doctors treat children with cancer and other catastrophic illnesses.  Since St. Jude was established, the survival rate for acute lymphoblasstic leukemia, the most common type of childhood cancer, has increased from 4 percent in 1962 to 94 percent today.  St. Jude has treated children from across the U.S. and from more than 70 countries. Doctors around the globe consult with St. Jude on their toughest cases. Additionally, St. Jude has an International Outreach Program to improve the survival rates of children with catastrophic illnesses worldwide through the transfer of knowledge, technology and organizational skills.

About Pizza Patrón

Pizza Patrón, America’s #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company’s medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.

 

Website – www.pizzapatron.com

Facebook – http://www.facebook.com/pizzapatron

Twitter – http://www.twitter.com/pizzapatron

MySpace – http://www.myspace.com/mypizzapatron

YouTube – http://www.youtube.com/user/pizzapatroncorp