Pizza Patrón takes aim at mainstream audience for the first time

posted on April 27th 2010 /

New TV and radio campaign focuses on a younger, more diverse group of customers

DALLAS – April 27, 2010 – Starting April 18th, Pizza Patrón, the nation’s number one Latin pizza brand, launched a media campaign that reflects recent shifts in its core customer base.  For more than a year, the company has been crafting its new marketing strategies to focus on a younger, bi-cultural demographic. This marks a major change from Pizza Patrón’s previous advertising that exclusively targeted on an older, Spanish-preferred demographic.

“Today, second generation Hispanics account for nearly 60 percent of overall Hispanic population growth in the U.S. according to the Pew Hispanic Center,” said Andrew Gamm, Pizza Patrón brand director.  “This landmark change has very important socio-economic, demographic and especially language preference implications.

Recent research conducted by Pizza Patrón revealed that a majority of its customers were consuming mainstream media at higher levels than ever before.  Language has become much less a question of capability, but is more about personal preference, reflecting the bilingual aptitude of our bicultural customer base, says Gamm.

The new advertising campaign explains what the company’s slogan ‘Más Pizza. Menos Dinero.’ has meant for the past 25 years.  The concepts of ‘Más Quality,’ Más Service’ and ‘Más Value’ are spotlighted in shots that focus on the caliber of the ingredients, fresh dough made throughout the day and the brand’s trademark friendly, bilingual service. The company wants to convey to customers that it understands its low prices might get you in the door, but only great food and exceptional service will bring you back again and again.

“Our loyal customers already know that Pizza Patrón is one of the best kept secrets out there.  People often see our low prices advertised and wonder if you can really get great food for so few dollars,” said Gamm. “Our más quality and más service, when combined, deliver más value to our guests – that’s the message with this one.”

Pizza Patrón continues to be a lightning rod for discussion regarding Hispanics in the U.S. The company plans to continue its commitment to ensure the brand reflects the contemporary Latino experience in the U.S. today.  The Dallas-based pizza chain recently opened its 100th retail location and plans to continue focusing on expanding its retail footprint in new markets through franchising.

 

About Pizza Patrón

Pizza Patrón, America’s #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, bicultural stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-outrestaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company’s medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.

Website – www.pizzapatron.com

Facebook – http://www.facebook.com/pizzapatron

Twitter – http://www.twitter.com/pizzapatron

Pizza Patrón celebrates 25th anniversary with one of Pepsi’s most popular Latin American promotions, starring Cantinflas

posted on April 18th 2010 /

Nation’s #1 Latin pizza brand will bring the nostalgic Pepsilindros promotion to the U.S. for the first time

DALLAS – April 18, 2010 – Starting April 18, Pizza Patrón, the nation’s number one Latin pizza brand, will bring one of Pepsi’s most popular and nostalgic Latin American promotions to the U.S. for the first time ever. Celebrating its aniversario de plata (silver anniversary), the company will offer a commemorative beverage bottle bearing the image of the well-loved Hispanic icon, Cantinflas, as part of a combo meal deal.

Fortino Mario Alfonso Moreno Reyes was a Mexican comedian and actor known professionally as Cantinflas. As a pioneer of cinema in Mexico, he ushered in the Golden Age of Mexican cinema. Cantinflas is often compared to the equally loved Groucho Marx character, in that both used comedic cunning, skill and well-timed deliveries to poke at the wealthy and powerful, often shedding light on injustices of the day.

“I would have to say that just about everyone of Hispanic descent knows and loves Cantinflas,” said Edgar Padilla, marketing manager of Pizza Patrón. “On the other hand, when Pepsi ran its Pepsilindros promotion in Mexico in the early 1990’s using very popular cartoon characters, it became one of their most successful promotions in history. In fact, many people collected and still have the Pepsilindros items as nostalgic memorabilia.  We believe that using Cantinflas image on our Pepsilindros will emulate the success that happened 20 years ago.”

Starting April 18, customers will be able to purchase the $16 SILVER COMBO meal that includes one x-large specialty pizza, one x-large pepperoni pizza, one 2-liter Pepsi® product, a Pepsilindro bottle featuring Cantinflas image and an instant-win scratch card.  Every scratch card is a winner and includes prizes such as home theater systems, DVD sets of Cantinflas movies, free food and beverages, and the collectible Cantinflas Pepsilindro bottles.

“Pepsi Beverages Company is thrilled to partner with Pizza Patrón for this exciting promotion.  The chain is a great partner,” said Jesús G. Díaz, multicultural customer marketing manager for the PBC South business unit. “Celebrating the beloved Cantinflas and bringing back the Pepsilindro bottles is a fun way to celebrate Pizza Patrón’s 25th anniversary.  It also helps us directly connect with our Hispanic consumers, by bringing back memories of the Pepsi brand they know and love from Mexico and making it relevant again in this country.”

For more information on the promotion, visit www.pizzapatron.com.

Pizza Patrón continues to be a lightning rod for discussion regarding Hispanics in the U.S.  The company plans to continue to shape the brand to reflect the contemporary Latin experience in the U.S. today.  The Dallas-based pizza chain recently opened its 100th retail location and plans to continue focusing on expanding its retail footprint in new markets through franchising.

 

About Pizza Patrón

Pizza Patrón, America’s #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, bicultural stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-outrestaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company’s medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.

 

Website – www.pizzapatron.com

Facebook – http://www.facebook.com/pizzapatron

Twitter – http://www.twitter.com/pizzapatron

About Pepsi Beverages Company

Pepsi Beverages Company (PBC) is PepsiCo’s beverage manufacturing, sales and distribution operating unit in the United States, Canada and Mexico. PBC handles approximately 75 percent of PepsiCo’s North America beverage volume. Its diverse portfolio includes some of the world’s most widely recognized beverage brands, including Pepsi, Mountain Dew, Sierra Mist, Aquafina, Gatorade, SoBe, Lipton, and Amp Energy. In many markets, PBC also manufactures and/or distributes non-Pepsi brands, including Dr Pepper, Crush, ROCKSTAR, and Muscle Milk. The operating unit is headquartered in Westchester County, New York and employs approximately 70,000 people. Learn more about PBC at www.pepsico.com/pbc.

Pizza Patrón opens first Quick Service Pizza restaurant in DFW

posted on April 1st 2010 /

Nation’s #1 Latin pizza brand expands market, ground-breaking concept

DALLAS – April 1, 2010 — Pizza Patrón, the premier Latin pizza brand, today announced the grand opening of its first Quick Service Pizza (QSP) outlet in the metroplex area of Dallas – Ft. Worth and the third in the system. The restaurant is located at 14350 Josey Ln. in Farmers Branch, TX on the corner of Josey Ln and Hollandale.

The new location opened for business March 2nd and immediately surged into the company’s top ten in weekly sales in its first week, as did its predecessors, the first two QSP outlets in San Antonio, TX.

This is the third location for the ALFED group and the 30th location to open in the DFW metroplex. The Grand Opening was supported with a radio remote from a local station and with the companies standard branded tent and prize wheel, inviting the community to help celebrate.

The company hopes to add more QSP units in other markets and has developed models for custom-build projects as well as existing pad-site remodels.

Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores. Today, the company operates 90 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93% of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

 

About Pizza Patrón – Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 98 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN,  RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large ‘La Patrona’ deluxe pizza with everything is priced as low as $8.

For more information, visit http://www.pizzapatron.com/.